Job Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

We are seeking a Marketing Specialist - Integrated to join our team.  In this role, you will help orchestrate B2C marketing campaigns by managing timelines, coordinating cross-functional partners and supporting execution across digital and print channels. The role partners closely with Creative, Digital, Merchandising and Analytics teams to deliver high-quality work and optimize campaign performance. Applicants should have at least two years of relevant experience in a similar role. The ideal candidate also brings familiarity with the education system or classroom environment.

A day on the job looks like this:

• Supporting integrated marketing projects from planning through launch and post-campaign review, maintaining clear timelines, priorities and cross-functional alignment 
• Owning the integrated marketing calendar, keeping it accurate and accessible to support visibility and coordination across B2C initiatives 
• Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives 
• Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives 
• Managing web and app execution for major campaigns and business priorities, ensuring accuracy, efficiency and on-time delivery through close coordination with Creative, Merchandising and E-commerce teams 
• Developing web marketing strategy and incorporating web plans into overall marketing plans, aligning with cross-functional teams including Merchandising, Leadership, Creative and E-commerce prior to execution 
• Submitting and managing requests to Creative and E-commerce teams to support asset development and execution across the website and app 
• Supporting creative workflow and quality assurance by prioritizing work effectively and ensuring final assets meet brand standards and deadlines 
• Partnering closely with Creative, Merchandising, E-commerce and other cross-functional teams to ensure alignment and effective execution across campaigns 
• Collaborating with Analytics to define success metrics, review performance and apply insights to improve future campaigns 
• Supporting review and approval cycles for web and app campaign assets, ensuring stakeholder alignment and timely progress toward launch 

Qualifications

Got the skills and experience? Here’s what we’re looking for:

Required:

• Bachelor’s degree in Marketing, Business, Public Relations or Communications 
• 2+ years of relevant experience in a similar role; experience may include a combination of work experience and education 
• Experience managing marketing projects or campaigns across cross-functional teams, with a focus on timelines, execution and delivery, particularly within web or content planning 
• Proficiency with Microsoft Office, including Excel data manipulation and PowerPoint 

Preferred: 

• Knowledge of the education system/classroom
• Retail, loyalty and e-commerce experience 
• Experience using Figma, FigJam and Workfront 

What Sets You Apart:

• Thoughtful problem solver who considers multiple perspectives 
• Clear communicator who can tailor messages for different audiences 
• Collaborative team player who thrives in a cross-functional environment 
• Curious and proactive learner with a continuous improvement mindset 

Additional Information

And here’s our end of the bargain! 

At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties.

For this position, new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at an hourly rate between $29.57-33.90 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidate's relevant experience, location, and skillset.

• Generous employee discount
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you. 

To learn more about Lakeshore, visit  

Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

To learn about how we collect and use Applicant information, please visit our  Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the  E-Verify Participation Poster and Know Your Rights Poster in  English and  Spanish  for more information. INDRLL1

Job Tags

Hourly pay, Full time, Temporary work, Work experience placement, Casual work, Work at office, Local area, Flexible hours

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